22 March 2017 Comments Off on Trade Show Marketing – Attracting a Crowd

Trade Show Marketing – Attracting a Crowd

One thing that people tend to ask is how to attract visitors to your area when you are at a trade show convention. Now, there isn’t any clear cut formula that will draw in people, but there are definitely some tips that will help you. From setting up your area, to having an internal speech, here are some basic tips that I have learned from my experience on how to attract a crowd at your displays.

The first big tip I can provide is to have an attractive display. You do not want to cut corners when it comes to your display. You want the best looking banner stands, pop up displays, or hanging signs that you can afford to bring. Everyone knows that the first impression is the one you get from your first glance, so you want your trade show display to sell itself. There are a ton of great resources you can use to look up where to get your gear. Here a couple of sites I would recommend APGexhibits.com, Exhibeportable.com and tradeshowplus.com

You also want to have a good idea of how you’re going to set up. You do not want your booth to be overly crowded, but you want to have enough information that people can easily remember. You want your branding all over this display. You want people to associate your brand with your trade show display and with your name. Odds are, if you make that great first impression, they will remember your brand and remember your name.

Exhibits at a trade showAfter you have your aesthetics down, you want to know what you’re going to say to potential customers. You definitely do not want people to approach you and ask you basic questions and not have an idea of what you are going to say. It is extremely important to be concise, and have confidence. Confidence is a huge key because it shows that you’re professional and willing to sell yourself and your product.

You also want to be personable with the people who approach. I have found that your banner displays will invite them in and you have to make them stay. You definitely do not want to ignore anybody that approaches your displays, but you do not want to overstay your welcome. If you have an iPad Kiosk available, let the customer do their thing after you’ve given proper introductions. You do not want to hover over them as they might feel pressured to hurry up and leave.

Lastly, you want to leave them remembering you. You want to leave that great impression that no other company will be able to live up to. Whether its offering some sort of freebies at your booth or just some nifty and unique cards, you want something that makes you stand out and sets you apart from the other competitors. It is completely up to you how you do this, but you should know the limits. But whats certain is that leaving that lasting impression can make or break you.